When creativity has to deliver, when innovation has to be produced

Increasingly businesses see innovation as the highway to recovery, growth, value and wealth creation. We learn from those for whom Innovation is core business, a matter of survival, and for whom Innovation is an on-going, serial occurrence. The Serial Innovators who work in these companies owe their success firstly to their own characteristics and preferences and secondly to those of their managers. The way these two groups interact and collaborate is key to success through innovation.

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